Greggs has finally
put an end to months of speculation by confirming the drop of its Vegan Steak
Bake which hits shops today.
The leading food-on-the-go retailer has been
tantalising Greggs fans in the build up to the vegan friendly launch, including
a short video on its social media channels in December which read; “Believe
the hype…Greggs x Vegan…dropping January 2020.”
The new Vegan Steak Bake means that the UK’s
vegans, flexitarians and Meat-Free Monday advocates can enjoy an alternative
to one of Greggs’ iconic menu items.
Vegan Steak Bake has been created to mirror some of the original Steak Bake’s
classic features, including 96 layers of light and crisp puff pastry, but
instead is made with Quorn pieces, diced onions and a gravy filling.
Greggs’ Vegan Sausage Roll launched in January 2019
to critical acclaim – becoming one of its fastest selling products of the last
The Greggs product development team has been
working for months on the Vegan Steak Bake recipe, recruiting a whole panel of
vegan and non-vegan taste testers to ensure its flavours hit the spot.
Roger Whiteside, chief executive at
Greggs, said: “Our Vegan Sausage Roll launch was a huge success and we’ve been
working tirelessly to expand our vegan friendly offering and provide more
delicious savoury food on-the-go options for people looking to reduce their
“The launch of our Vegan Steak Bake is
another key milestone on our journey to become our customers’ favourite for
food-on-the-go. We look forward to hearing the feedback.”
To celebrate the new addition to its
vegan friendly range, Greggs also held an exclusive preview event at its Grainger
Street shop in Newcastle-upon-Tyne last night (New Year’s Day). One thousand fans
were given the opportunity to enjoy a first taste of the Vegan Steak Bake
before the rest of the country with limited edition packaging also given away
to the first 200.
The Greggs Vegan Steak Bake will be available
from £1.55, initially across 1,300 shops from January 2nd and rolling
out to a further 700 shops on the 16th January.
Greggs has also launched a Vegan Steak
Bake finder to make it easier for customers to track down their local shop which goes live from 10.00am on 2
January – https://greggs.co.uk/vsb-locator
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